Local Sofia SIM Card - 2 Options for Tourists & Expats

Visiting Sofia?

Or maybe you moved here as an expat

Either way, you’re going to need a local sim card.

A local sim will make it 2x easier to navigate around the city, order taxi or takeout, and connect with friends on-the-go.

Here are your 3 options!

Option 1: Get an eSim (My Top Pick)

• [Photo: Tourist using phone with eSIM] Alt text: Phone eSIM setup*

If your phone supports eSIM (iPhone XR/XS and newer, most recent Samsung/Google phones), this is hands-down the most convenient option. No queuing at stores, no language barriers - just a quick, 5-minute app download.

eSim providers that work for Sofia:

• Airalo - Best Overall eSIM. You can get an eSIM for Bulgaria for as low as 6.50 USD from Airalo, offering between 500 MB and unlimited data. Their Bultel eSIM operates on A1's network, ensuring excellent coverage.

• Holafly - Unlimited Data trips to Bulgaria, Holafly's unlimited data costs between $6.90 and $139.90, and can be purchased for any duration between one and 90 days. Perfect for digital nomads or anyone who doesn't want to think about data limits. Their 24/7 chat support is genuinely helpful.

Setup Process

1. Purchase online before or after arrival

2. Scan QR code received via email

3. Activate upon landing in Sofia

4. Connected in under 2 minutes

Note: A1, Yettel, and Vivacom do have eSIMs, they are currently not offered to prepaid customers

Option 2: Physical SIM Cards from Local Operators

• [Photo: A1 Bulgaria store on Vitosha Boulevard] Alt text: A1 store front*

All three operators offer solid coverage in Sofia. Here's what you need to know:

A1 Bulgaria

• Prices: 15 GB for 15 BGN (€7.50), 30 GB for 25 BGN (€12.50), 50GB for 40 BGN (~€20)

• Tourist Pack: A1 Holiday Plus - 6 BGN with 1.5GB and 30 international minutes

• Best For: Mountain trips, best overall coverage

• Main Store: Vitosha Boulevard 40

• Google Maps

Vivacom

• Prices: FREE2GO pack 12 BGN, DATA2GO pack 20 BGN

• Special: Unlimited data plans (with speed throttling after limit)

• Best For: Heavy data users, remote workers

• Main Store: Vitosha Boulevard 26, open 09:00-19:30

• Google Maps

Yettel (formerly Telenor)

• Prices: Hello Plus - 30GB + 800 minutes for 12 BGN (~€6.14)

• Best For: Budget travelers, EU roaming included

• Main Store: Vitosha Blvd 10 (English-speaking staff)

• Google Maps

Where to Buy

• Airport: Kiosks in arrival areas, €10-20 (more expensive)

• City Center: Vitosha Boulevard stores (better prices)

• Shopping Malls: Mall of Sofia, The Mall

What You'll Need

• Valid passport for identification

• Hotel address (booking confirmation works)

• Data-only SIMs don't require ID registration

FAQ Section

Which network has the best coverage in Sofia?

A1 has the best 4G/LTE coverage experience together with Vivacom Bulgaria. A1 edges ahead in rural areas.

Can I keep my WhatsApp number?

Yes! WhatsApp stays linked to your original number. You'll just use Bulgarian data to access it.

How much data do I need for a trip to Sofia?

Basic use (maps, messaging): 5-10GB per week. Heavy use: 15-20GB or unlimited.

Can I buy a SIM card at night?

Airport shops might be open late, but it's not guaranteed after midnight. Plan accordingly.

Do Bulgarian SIM cards work in other EU countries?

Limited. Always ask about specific EU roaming allowances - they're often restricted despite EU rules.

Is free WiFi widely available in Sofia?

Yes, but having your own data ensures constant connectivity for navigation and translation apps.

Do I need to speak Bulgarian to buy a SIM card?

No. Shops are set up for travelers, so you're likely to find English-speaking staff.

What's the best option for a weekend trip?

Either the A1 Holiday Plus pack (€3) or an Airalo eSIM with 1-3GB.

Can I top up online?

Yes, all operators offer online top-up through websites and apps.

Are eSIMs more expensive than physical SIM cards?

Slightly, but the instant activation and convenience often justify the small premium.

Which option do you personally use?

For short trips, I grab an Airalo eSIM before landing. For stays over two weeks, I get an A1 physical SIM from Vitosha Boulevard.

Conclusion

Getting connected in Sofia is straightforward. For most tourists, I recommend eSIM for the sheer convenience - purchase before you fly, activate on landing, done. If you prefer physical SIMs or need the absolute best prices for longer stays, hit up the Vitosha Boulevard stores. Whatever you choose, you'll enjoy excellent coverage throughout this vibrant city.